Holtz Communications + Technology

Search Engine Journal offers tips for optimizing your blog for search engines. The tips (which are explained in detail in the article) include:

• Use your primary keyword in your blog domain
• Use your primary key phrase in your blog header tags and the title of your posts
• Use your secondary keywords in the body of your post
• Use your keywords in the anchor text…

It shouldn’t surprise anyone that a rudimentary application, Vogbrowser, is already available to offer video feeds to subscribers via RSS. It’s the logical evolution from the podcasting phase, according to a Wired News item.

“We think of it internally as TiVocasting,” said Scott Rafer, president and chief executive of the blog search engine Feedster, which has begun offering video feeds through a dedicated site,…

According to many of the bloggers I read every day, blogs are the future of public relations. Christopher Calfi—chairman and CEO of Cerdado, Inc.—thinks they’re just the first salvo in a new era of the “social customer.” Writing in CRMGuru, Calfi says wikis and social networks provide even greater opportunities for companies to “break down the walls between companies and their customers, enabling the creation…

If there was any doubt about podcasting’s momentum, an article in Newsweek should put an end to it. Brian Braiker writes that mainstream media has been quick to recognize the potential for podcasting (unlike blogs).

Since its inception just a few months ago, Minnesota Public Radio, Air America, Boston public-radio station WGBH, Public Radio International?s popular ?This American Life? and BBC radio, to…

Would-be bloggers will have another option this week. MSN is expected to unveil a new blogging service. The twist: Users will be able to contribute to their blogs using MSN Messenger 7, the service’s instant messaging client. The story is on eWeek.

ZDNet Australia reports that Google, Microsoft and Yahoo are all developing search tools that will make it as easy to sift through broadcaster video archives as it is to search Web pages. Google is already courting broadcasters and cable networks, according to the report.