If there was any doubt about podcasting’s momentum, an article in Newsweek should put an end to it. Brian Braiker writes that mainstream media has been quick to recognize the potential for podcasting (unlike blogs).

Since its inception just a few months ago, Minnesota Public Radio, Air America, Boston public-radio station WGBH, Public Radio International?s popular ?This American Life? and BBC radio, to name a few, have all started their own podcasts. Jon Gordon, host of Minnesota Public Radio’s nationally syndicated program ?Future Tense,? says his Web traffic doubled in October when he began podcasting.