This latest example of media convergence (forwarded to me by Bill Scully) is definitely cool. According to a SearchDay article, a new service is providing free nationwide directory assistance via SMS text messaging.  Send a text message to 604.877.7627. “The search system attempts to interpret your request intelligently. For example you can search for services, people, products and companies by telephone area code, by Zip Code or by U.S. airport code,” according to the piece by Chris Sherman. In response, you’ll get either the directory listing or a template you can use to clarify your request.

The service, called UpSnap, is free, supported through (big surprise) advertising.