You know RSS is gaining steam when companies begin developing products to optimize it. That’s what KnowHow has done, according to an interview on CRN with the company’s CEO.

We put in an RSS solution for ING, one of the largest banks in Europe, that allows them to utilize, manage and control RSS within their corporation…They…have news feeds they wanted to distribute to employees through the portal. You can get a portlet from IBM for RSS, but today it only handles one feed. Of course, they wanted it to be able to handle multiple feeds, and they didn’t want to install code on the client. Finally, it also helps them address a key problem that is emerging from the deployment of RSS. With users doing updates every hour or every four hours, you’re bombarding the infrastructure internally. With our server, we deliver information only when there’s new information. It eliminates all of the pulling requests. KnowNow remembers who you are and what you’re interested in and keeps the link open in such a way that there’s no traffic on the lines. It’s a publish-and-subscribe model.