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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Apple loses a customer

At 10,000 feet, the flight attendant on my flight from LaGuardia to Denver (and then on to Ontario, California for Podcast Expo) informed us that it was now safe to use our personal electronic devices. I pulled my Mac PowerBook G4 out of my briefcase, fired it up, and got to work on the presentation I had been preparing for my talk at the Expo.

After about five minutes, the beach ball of doom began spinning on my desktop. I sighed and invoked the “Force Quit” option, but nothing happened. After trying that a few more times, I did a hard shutdown and rebooted.

Except it wouldn’t reboot. All I got was a grey screen with a small icon of a file folder in the middle. Inside the folder, the Mac OS logo alternated with a question mark. I tried rebooting a few times, getting the same result.

It was about 6:20 p.m. when we landed in Denver and I had about 90 minutes between flights, so I settled myself into the Red Carpet Club and called Apple, which informed me its technical support offices were closed and that I should call back during normal business hours. Hmm. I guess everybody else has problems with their Apple products between 6 a.m. and 6 p.m. Pacific time. How strange to be the only one with a problem outside those hours.

I called the Apple store where I bought the PowerBook. The folks I spoke with were great in their unsuccessful efforts to help me. But they did suggest that the icon meant the OS was corrupt and I could restore it with a system disk. I don’t travel with my system disk, so I was pretty much hosed for both the Expo presentation and a report I was supposed to finish for a client. I was tempted to make a trip to a computer superstore about 10 miles from Ontario, but finally dismissed that idea, figuring I’d just repair the OS when I got home on Sunday. It’s a good thing I didn’t spend $100 on a new system disk.

My efforts to repair the OS were for naught. When the repair process got to the point where I needed to identify the drive, the hard drive didn’t show up. I called Apple—this time during office hours—and they told me to take the laptop to my local Apple store. They could get the data of the drive and replace it. The whole thing should take about half an hour if the part was in stock; otherwise, they’d have to ship it to a repair center, and that could take 10 days. I’m doing presentations Thursday and Friday this week and next week on Tuesday, Thursday, and Friday. I need a laptop. So I rushed on over to the Apple store, where I got an entirely different story.

The hard drive had failed, and they did not do data recovery (absolutely contrary to what I was told by technical support on the phone). They gave me the card of a data recovery service to which I would have to ship the entire laptop. I asked if they could swap the drives and let me send the bad one to the data repair service, allowing me to reinstall software, get back up and running, and make my presentations.

(Before you ask, yes, I do back up my data. But I’d worked on a dozen documents while on the road, and they’re all important.)

I knew, from Heidi Miller‘s experience, what was coming next. “No,” I was told; “when we swap the drive, we keep the old one. So if you want to have the data recovered, you have to do that first, then bring the laptop in to have a new drive installed.”

Heidi had managed to convince the folks at the Chicago Apple store to let her leave a deposit so she could have both the new and old drive. No such luck in Walnut Creek, California. That means I have no laptop for my presentations this week and next. Which, in turn, means I have to buy a new laptop. And I’ll be damned if it’ll be an Apple. Say what you like about Windows PCs, but when a hard drive fails, it’s still my hard drive, and I get both the old one and the new one. That alone is enough to make me swear off Apples for the rest of my life.

Does Apple think for a minute that business people can wait up to 20 days for a laptop to be repaired? And why should they keep a hard drive that I paid for when I bought the laptop? And why should a hard drive fail after only 18 months (and it’s not my primary computer)?

The answers to these questions don’t matter to me, since I’ll never have to ponder them again. Now to go pick my new Sony VAIO…

10/03/06 | 30 Comments | Apple loses a customer

Comments
  • 1.Sorry to hear about the Mac...but enjoy the new VAIO, Shel. I have a feeling you'll like it...

    Chris Clarke | October 2006 | Toronto

  • 2.Customer service is Apple's biggest failing, just listen to hordes of unhappy iPod owners. The one time I nearly switched from Windows to Mac was when I shared offices with a graphic design firm. However, seeing the problems they put me off. They had few issues/problems then our PC office did, but when they had them it was frequently serious. In contrast on our PCs we had far more problems/issues, but we solved them quickly. The upshot was far less worktime lost using PCs.

    Stuart Bruce, BMA PR | October 2006 | Leeds, UK

  • 3.Now might be the right time to consider switching to Ubuntu....

    Jonathan Lowe | October 2006 | Houston, Texas

  • 4.So sorry to hear about your ordeal. I've been hearing a lot of stories about problems with Apple laptops lately.

    I know that Dell computers are not chic these days but I've had four Dell laptops (including one a few weeks old) and I've never had a failure.

    I see a few people running around with Sony laptops but have never used one. If you want a good backup laptop you should consider getting a Dell.

    Rob Safuto | October 2006 | New York, USA

  • 5.Data recovery is different from retrieving data off of a working drive.

    And if a your business requires you to have your one machine at all times and demands same day turn-around on your machine because you're more important than all the other repairs in the world, purchase ProCare. Otherwise, businessman or not, you get to wait with everyone else.

    BlackEvo | October 2006

  • 6.Ouch! Sorry about you loss Shel. Please excuse me while I rant about macs?IMHO, unless you're rendering images for Pixar's next animated movie, Adobe and graphics programs work just as well on a fast Pentium PC with a good graphics card and extra RAM. My next gripe with macs is the cost of doing business. I and a bunch of my PC based colleagues use Logmein.com for remote access to my PC. It's free and it works great. Today one of my graphic designers put in a purchase request for Apple Remote Desktop 3 (10 Managed Systems) for $299. Does anyone know if there's a Logmein equivalent for macs? And don?t get me started on the Pod trademark thing ;)

    Stephen Turcotte | October 2006 | Boston

  • 7.That sucks. Sorry, Shel. I like my VAIO. Hope you have better luck with the new laptop.

    I wonder if Apple will be as responsive to this post as MS had been to your rant from earlier in the year?

    Todd Defren | October 2006 | out and about

  • 8.Todd, I heard from Microsoft within an hour of posting my issue. I haven't heard a word from Apple, and given their utter lack of concern for customers, I don't expect to.

    I have bought (and am now working on) a Sony VAIO SZ, which I already love. It's my fourth VAIO and I've been delighted with all of them. Apple -- except for my iPod -- is now a thing of the past for me.

    Shel Holtz | October 2006 | Concord, CA

  • 9.I am also an former Apple user, having been let down by terrible customer service at the moment I really needed a laptop. You're lucky that you were in a country where there was an English operating system. I am afraid they simply don't care once the machine has left the shop.

    Jonathan Marks | October 2006 | Amsterdam

  • 10.Ugh! Sorry for that experience... There's nothing that I can say that will make it better for you, but I wish there was.

    I *will* chime in with my 2? (that I'm sure you don't want to hear right now) in that I've always had the exact opposite experience. Perhaps I've been lucky. I started on PC and switched to MAC and though nothing in this world is perfect, I've had great experiences...

    ...that I'm sure will come crashing to an end now that I've jinxed it!

    I am now a fully brainwashed MAC cultist and I wish that everyone could have the same experiences I had *(and continue to have). The three times in 6 years that I've had to take my machine in or have it worked on; twice the "genius bar" has been able to fix it and once I had to send my laptop in. It was back and repaired in 4 days!

    Having grown up in Palo Alto in a family of programmers - all who used PC, switching to MAC was like informing them that I've become a gay scientologist.

    MAC vs. PC is pretty much a religion though, and I wish you all the best with your VAIO

    M@ | October 2006

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