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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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In the world of social media, nothing can ever be merely affected. It has to be killed. Slaughtered. Eviscerated. Massacred.

Google+ is the latest alleged killer. Search the phrase “will Google+ kill” and you’ll find nearly 30,000 results speculating whether Google will kill Facebook, Twitter, search engine optimization, email, Flickr, the list goes on.

Some of the rationale for these predictions are head-shakingly stupid. Quora…

FIR co-hosts Neville Hobson and Shel Holtz were joined by friends of FIR Kami Watson Huyse (of Zoetica), Lionel Menchaca (chief blogger for Dell) and Bryan Person (of LiveWorld) for a test drive of Google+ Hangout, the social network’s video conferencing service. The experience was far from perfect and this video has been edited heavily so you don’t have to sit through…

Mark Zuckerberg made a critical point during today’s announcement at Facebook headquarters—a point that was glossed over in most of the subsequent (and concurrent) discussions.

The announcement introduced three features: group chat, modifications to the design for chat, and video chat. The demonstration of the video chat feature focused on simplicity. Want to initiate a video chat with a friend? From the chat…

Google+ logoGoogle+ has been dominating the online conversation cycle with discussions analyzing the pros and cons, debating Google+‘s chances of unseating Facebook at the social network, explaining how to use it (there’s already a list of tutorials, and speculating about its future.

It even occupied about half of yesterday’s episode of FIR.

For those unclear on Google+, it’s the new social network Google has cobbled together from…

I’m on the road about half the time. As a result, I’ve had just about every experience a traveler can have (short of a crash, the one experience I hope to avoid). For example…

  • I run into people I know at the terminal. Most recently, it was Brian Solis, who was waiting at O’Hare for the same San Francisco-bound flight I was on. We both lamented…

Whenever a company mishandles a social media kerfuffle, there is no shortage of bloggers and other experts ready to offer biting criticism and recommendations for how the organization should have handled the situation. Sometimes the advice is good, sometimes it’s not. The advice offered is rarely consistent from one expert to another. And it’s even more rarely forgiving of companies new to the…

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