Posted on March 30, 2012 7:25 am by Shel Holtz | Internal | Social Media | Social networks
One of the participants in an internal social media workshop I taught in Chicago last week raised an interesting question. He worked in employee communications for a nationally-recognized auto service brand and wondered about the use of internal social media among franchisees.
It’s not unusual for franchise operations to set up extranets that let them establish communication with franchise owners. It just…
Posted on January 10, 2012 10:49 am by Shel Holtz | Social Media | Social Networking | Social networks
Concerns that social media has reached a saturation point is leading to calls to scale back social media efforts. Writing last month in the Hospital Impact blog, Jean Riggle cited Forrester CEO George Colony’s argument that “social networking consumes more time than going to church, communicating by phone, email and snail mail, and exercising” to suggest hospitals trim back their efforts.
Excessive…
Posted on August 8, 2011 11:58 am by Shel Holtz | Google+ | Marketing | Social Media | Social networks
Wait and see. Bide your time. Practice patience.
These characterize the advice pretty much everybody is giving about using Google+ for business or marketing. It’s so new, they say, and, importantly, Google hasn’t even launched business pages yet.
In the meantime, I’ve been marketing my business pretty regularly on Google+. You should, too. There are two big reasons why:
At last count, 25 million people had…
Posted on August 2, 2011 12:43 pm by Shel Holtz | Google+ | Social Media | Social networks
There are people like you and me. We eat, sleep and breathe new media. We want to be among the first to get invites to the latest offerings (Quora, Empire Avenue, Google+) because if we’re not there early, we’ll miss something important, we’ll be left behind. We read what our peers and mentors write about these new channels, soaking up all we can get,…
Posted on July 29, 2011 4:19 pm by Shel Holtz | Research | Social networks
A couple reports have noted traffic to Google+ has declined slightly despite increased subscribers (over 20 million at last report). Depending on whom you listen to, this either makes perfect sense, is what Google+ deserves, or is total nonsense.
This is an entirely non-scientific poll, but it might reflect a general trend. of course, it’s too early to draw any conclusions or any…
Posted on July 26, 2011 2:33 pm by Shel Holtz | IABC | Social Media | Social networks
That headline looks like a jumble of concepts if ever you’ve seen one. But bear with me, it will all make sense.
Early this year, Steve Crescenzo tweeted that he’d like to lose weight by the start of the 2011 IABC World Conference. A number of us responded that we had the same goal, and Tom Keefe created the #IABCLite hashtag as a means of…
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