Posted on September 2, 2008 6:07 am by Shel Holtz | Social Media
Mitch Joel, over at Six Pixels of Separation, has challenged a number of us (and by playing the “tag” game, a growing list of other people) to share a social media marketing best practice. Mitch’s own post highlights consistency as a virtue.
Chris Brogan says “Learn how to listen.” South African marketing manager Nelly Spencer talked about authenticity.
My contribution to the conversation is then notion…
Posted on August 30, 2008 6:18 pm by Shel Holtz | Intranets | Social Media | Video
I’ve been noodling around with a PowerPoint-slash-video approach to explaining the value of Enterprise Web 2.0 (or whatever you want to call social media behind the firewall) ever since I read an article that rejected its usefulness. The presentation has been evolving over the last couple months, and I finally decided to just finish it rather than continue trying to tweak and…
Posted on August 22, 2008 1:00 pm by Shel Holtz | Social Media
In addition to doing my own session at Ragan Communications’ “Social Media Revolution” conference—held at eBay headquarters in San Jose and featuring presentations from eBay communicators—I attended a few other sessions, including one from Christopher Barger. Christopher, director of global communications technology at GM (he says it’s a fancy title for “social media manager”), discussed a number of things in his well-received talk. Using my new RCA Small…
Posted on August 21, 2008 2:24 pm by Shel Holtz | Crisis Communication | PR | Social Media
Mark Ragan interviewed me last week while I was at the Ragan/eBay social media conference about the Glenn Tilton website. Tilton is the CEO of United Airlines, but the blog—and the domain—belong to the pilot’s union, which is calling for the CEO’s resigation or firing.
The video is featured on Ragan’s home page, but I’ll save you the trip (although Ragan.com pretty much always has content worth…
Posted on August 13, 2008 9:18 pm by Shel Holtz | Blogging | Media | Social Media
Ah ha, caught you, didn’t I? You started to blurt out an answer, then stopped. I know I did, when I read a “Big Idea” post on FastCompany with the provocative title, “
Posted on August 12, 2008 10:09 am by Shel Holtz | Social Media | Twitter
Southwest Airlines has worked hard to understand the dynamics of social media and how to apply new communication channels and models to its business. And the company learns from its earlier efforts.
Southwest recently used Twitter to tease an announcement. It’s not the first time. An earlier tease fell flat when the payoff featured the introduction of new energy drinks to the…
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