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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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One-stop shop for social media training

I encounter one consistent question whenever I speak or consult on social media: “Is there one place I can go to get up to speed on the basics?” While there are several useful resources, I couldn’t find a decent one-stop shop that explored the broad range of social media—tools and issues—succinctly and from a communicator’s point of view.

In fact, I’ve been making notes about how to approach such a site; I thought I might build it myself.

Social Media Training WikiNo need. Dave Fleet, it turns out, has started a wiki over at WetPaint, the “Social Media Training Wiki.” The wiki’s contents represent a good start; it has the potential to become a valuable resource, a valuable supplement to the hodgepodge of resources over at Constantin Bastureau’s “The New PR Wiki.”

Fleet wrote recently about progress on the wiki, which has attracted 135 entries from 17 contributors, but he is looking for efforts to beef up the site to gain greater momentum. I commiserate: My own “Employee Communications Manifesto” wiki has languished. It’s not easy to get communicators to contribute in relative anonymity to group efforts like these. Fleet plans to recruit more members, ultimately doubling the number of contributors by the end of January (the wiki requires registration), get more entries from current contributors, enhance existing topics and add some more advanced subject matter. Fleet wants twice the number of entries by the end of January, too.

The wiki—appropriatetly headlined “Using Social Media to Create Social Media Training”—features 10 top-level topics so far:

  • Fundamentals (“ethics” is featured as a sub-category)
  • Blogs (“blogger relations” is a sub-category)
  • Micro-blogs
  • Podcasts
  • Social bookmarking
  • Social browsing
  • Social media news release
  • Social networks
  • wikis
  • Useful social media tools

I might have organized the content differently, and an RSS primer is noticeably absent, but the site has all the markings of a great tool for the communications industry. All it needs is your efforts (and mine) to populate it with the content it needs to be a comprehensive resource.

12/21/07 | 3 Comments | One-stop shop for social media training

Comments

  • 1.Hi Shel,

    Thanks for the thoughtful post. You're absolutely right - an RSS primer is a great idea, and a gaping hole now that you mention it.

    The site structure is just like the rest of the site - open to change. I encourage anyone who thinks of something they'd like to change (or add) to sign up and contribute to the site.

    The more people get involved, the better the resource will be.

    Cheers,

    Dave

    Dave Fleet | December 2007 | Toronto

  • 2.Dave, fyi, I'm planning on registering and on carrying the graphic as a permanent link on my blog.

    Shel Holtz | December 2007 | Concord, CA

  • 3.Thanks Shel! Much appreciated. Looking forward to your valuable contributions.

    Dave Fleet | December 2007 | Toronto

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