In addition to doing my own session at Ragan Communications’ “Social Media Revolution” conference—held at eBay headquarters in San Jose and featuring presentations from eBay communicators—I attended a few other sessions, including one from Christopher Barger. Christopher, director of global communications technology at GM (he says it’s a fancy title for “social media manager”), discussed a number of things in his well-received talk. Using my new RCA Small Wonder (which replaces my Flip for a variety of reasons), I captured a few snippets in which Christopher discussed…

• The launch of a community for Saturn owners using Ning.com
• The GMnext initiative with a focus on reaching individuals
• How GM is addressing its current situation, with a look at assigning communicators to become members of auto blog communities