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Shel Holtz
Communicating at the Intersection of Business and Technology
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French podcast interview makes waves

There’s plenty of blogospheric buzz over Loic Le Meur’s podcast interview with French Interior Minister Nicolas Sarkozy. (Le Meur is Six Apart‘s top European executive and a prolific blogger.) Despite the lack of any shocking revelations, the interview caused a stir because, well, French politicians just don’t engage in such behavior. Granting interviews to producers of non-traditional media like podcasts is just unseemly. But Sarkozy not only granted the interview, but conducted it in an informal manner that the French just loved. Now there’s an expectation that more French politicians will seek out podcasters.

One note, buried within the Business Week coverage of the Le Meur-Sarkozy interview, caught my attention:

Le Meur says some journalists have criticized him for going too easy on Sarkozy. But he says, “I didn’t want to be confrontational. I did this mainly for my own enjoyment, and to learn more myself.”

Must podcast interviews emulate journalistic standards? God forbid a debate erupts overwhether podcasters are journalists—we’ve had enough of that with the bloggers-as-journalists debate. As a former journalist, I know how to conduct an interview when covering a story, but have never taken that approach with one of the interviews Neville and I conduct for “For Immediate Release.” Our approach to FIR interviews is simple: Our listeners are interested in what the interview subject does, so we’re going to go in-depth to satisfy some of that curiosity. We’re interested in adding to the knowledge base, not confronting our guests in the hopes of generating some headlines.

(We might have taken a different approach with Anil Dash of Six Apart, who originally agreed to an interview following the recent Typepad outage, but never responded to Neville’s follow-up emails.)

I’ve also listened to a lot of podcast interviews, including many of the excellent sessions John Furrier conducts of PodTech. I’ve never heard Furrier get confrontational with his subjects; I’ve also never heard him criticized for failing to be more aggressive. Just as well; I like hearing the answers Furrier’s guests offer in response to questions I might have asked.

So, I fully support Le Meur when he shrugs off criticism for going easy on Sarkozy. The only podcasters who should be held to the standards of a “60 Minutes” expose are those that promote themselves as journalistic endeavors. For the rest of us, a friendly conversation is just fine.

12/28/05 | 2 Comments | French podcast interview makes waves

Comments
  • 1.This may be a major breakthrough in politics, certainly in France. Interior minister Nicholas Sarkozy has been interviewed by the leading French blog Loic Le Meur

  • 2.Shel,

    I appreciate the non-confrontational approach that you and Neville maintain in your podcasts.

    While journalism and reporting moved toward a more confrontational approach following Watergate, other classic attributes of true journalism remain viable today. Skepticism (not cynicism) and fact-checking are two that come to mind.

    As an interviewer, you can listen to your guest, and mentally ask yourself, "Does this make sense/seem reasonable?" Asking a guest to clarify a point, or providing an alternate idea to something that guest has stated as "fact" can expand and enrich the discussion. Of course, if the guest feels attacked, you've hindered the interview, rather than improved it.

    I can remember instances as a young reporter when I actually helped the source by questioning a response to my questions. It became clear that the person had misspoken, and was glad for the opportunity to correct and clarify. If I had simply accepted the initial response, that opportunity would not have occurred.

    Thank you for enriching my professional experience through the opinions and knowledge that you continue to share.

    Tom Keefe | January 2006 | Libertyville, IL

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