While it’s the wannabe DJs who are attracting all the media attention in the fast-spreading world of podcasting, ITWorld.com has turned its attention to the growing use of the medium among businesses. The article lists five reasons podcasting matters to business:

• Podcasts lower the threshold for publishing audio content
• Podcasts encourage two-way communication with listeners
• Podcasts extend the reach of Internet sites
• Podcasting can be used to extend the frequency of contact with customers
• Podcasts make audio files easy to find on the Internet

The article provides more detail on each point.