Holtz Communications + Technology

The first inkling I had that Edelman PR had stumbled again in its social media efforts on behalf of client WalMart came early yesterday when Laurel English emailed me a copy of the MediaPost story. Shortly after that, Donna Simmons—past president of PRSA’s Inland Empire (California) chapter forwarded along the same story. I covered the story in yesterday’s FIR, and have since been…

Todd Defren from SHIFT Communications announces on his blog today the availability of PRX Builder, a tool that lets you build a social media news release without having to figure out all that dicey formatting. PRNewswire SHIFT

charges $395 for a web-only release using the…

I just got an invitation to participate in the beta for Slideshare, which I can best describe as YouTube for PowerPoint. The idea is to upload a PPT presentation, which is converted into a Flash format and shared on the site. You can tag your presentations to make them discoverable via search. And the code is available to either embed…

I just wrapped up the first of six two-day workshops for Ragan Communications. I presented “Communicating with the Wired World” here in San Francisco. Coming up in October and November are Chicago, D.C., New York, Atlanta and Toronto. Ragan put together a promotional video for the tour using video they shot of my presentation at the Strategic PR conference:

The New Media Release Podcast, episode 23 can be downloaded here, heard directly from this page, or subscribed to via the NMRCast feed. Also, the Apple iTunes subscription is now available here or by searching for NMRCast at the Apple iTunes store under “podcasts.” If you subscribe to the FIR “everything” feed, however, this podcast will not be included.

Content summary:Tom Foremski and Brian Solis join…

Portugal’s Nuno Machado Lopes pointed me to this faux movie trailer created in celebration of the launch of Chris Anderson’s, book, “The Long Tail.”