Posted on March 10, 2016 5:11 pm by Shel Holtz | Marketing | Mobile | PR
Every day, it seems, my feeds are cluttered with tales of brands finding new and innovative (and not-so-innovative) ways to use Snapchat. The last few days have been different. In addition to the use cases, I have seen a rise in posts cautioning marketers and communicators that Snapchat may not be the panacea all the hype has cracked it up…
Posted on February 26, 2016 12:29 pm by Shel Holtz | Virtual and Augmented Reality | Content | Pinterest | Brands | Business | Channels | Customer Service | Facebook | Location-based Services | Marketing | Measurement | Media | Mobile | PR | Publishing | Research | Social Media | Twitter
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories…
Posted on February 21, 2016 1:05 pm by Shel Holtz | Marketing | Mobile | Social Media | Transparency
Paid influencer assignments aren’t something I plan to do often, mainly because I want my content—on my blog, on Facebook, on Twitter, LinkedIn, and elsewhere—to be mine alone, focused on things I want to say and untainted by any doubt about why I’ve said it. It’s the same reason I don’t accept guest posts. After all, the purpose for nearly all of my content is to share what I…
Posted on February 19, 2016 10:22 am by Shel Holtz | Virtual and Augmented Reality | Content | Pinterest | Advertising | Brands | Business | Crisis Communication | Facebook | Instant Messaging | Legal | Marketing | Media | Mobile | PR | Publishing | Research | Social Media | Transparency | Twitter
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories…
Posted on February 12, 2016 11:00 am by Shel Holtz | Virtual and Augmented Reality | Content | Advertising | Audio | Augmented Reality | Brands | Business | Channels | Crisis Communication | Facebook | Marketing | Measurement | Mobile | PR | Social Media | Twitter
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories…
Posted on February 8, 2016 5:06 pm by Shel Holtz | Content | Attention | Brands | Business | Content Curation | Facebook | For Immediate Release | Marketing | Mobile | PR | Twitter
Cross-posted from the FIR Podcast Network
Today’s panel includes Richard Binhammer, one of the earliest adopters of social media for business while on the Dell communications team; Olivier Blanchard, director of Operations and Strategy at Frontspace Media; and Howard Greenstein, chief operating officer of DomainSkate and co-founder of the Social Media Club. Today’s topics include…
- What good all those Super Bowl commercials did and whether the $5…
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