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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Friday WrapThe Friday Wrap is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

News

NLRB ruling could end another common workplace policy—A U.S. National Labor Relations Board administrative law judge found…

Friday Wrap(c) Can Stock PhotoThe Friday Wrap is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

News

FCC takes first step to ending net neutrality—The Wrap is usually reserved for…

Content ShockFour months have passed since I argued that “content shock” is a bogus concern. In those 16 weeks, I have seen nothing to change my mind, but I’ve seen much that reinforces my belief that content remains a principal, viable and effective means of communicating and engaging with your audiences.

Marketing consultant Mark Schaefer resuscitated the issue that has been kicking around for hundreds of…

Friday WrapThe Friday Wrap is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

News

Facebook introduces Insights for better audience targeting—Audience Insights, a new tool rolling out the Facebook Ads…

TrophyI wrapped up a judging assignment for a communications awards competition a while back, and the experience has been preying on my mind.

This wasn’t my first rodeo. I have judged IABC’s Gold Quill awards many times, as a division judge, division coordinator, and Blue Ribbon Panel judge. I have also judged programs for other organizations. It has been a few years,…

ExperimentationWhenever a new tool hits the market, you’ll find somebody ready to tell you why you shoudn’t waste your time with it. Critics have different reasons for rejecting the latest app: It serves no legitimate business or marketing purpose, it’s not ready for prime time, the potential risks haven’t been determined yet, it’s a flash in the pan.

The first comments I heard from marketing circles…

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