Posted on June 8, 2012 9:34 am by Shel Holtz | Facebook | Location-based Services | Mobile | Social Media
A weekly review of some of the more interesting stories that have crossed my feeds in the last seven days.
While the deals have grown more sophisticated, with American Express and some hotel chains applying check-in rewards tied to your account number, growth of Foursquare has slowed. A recent study from Edison Research reveals that 74% of Americans…
Posted on April 14, 2011 8:45 am by Shel Holtz | Death Watch | Location-based Services
Last night, I joined some other members of the Mayo Clinic Center for Social Media advisory board, along with some others attending a conference here in Seattle, at the trendy pan-Asian restaurant, Wild Ginger. Once seated, a Singha cradled in my left hand, I used my right to grab my smartphone and check in.
How 15 minutes ago, right? After all,…
Posted on March 18, 2011 4:52 am by Shel Holtz | Location-based Services | Marketing | Mobile | PR
Evidence is mounting that, while the Internet is global, people use their Net-connected mobile devices to access local content, information and resources. With mobile devices poised to overtake computers as the online access tool of choice, PR professionals should be resetting their thinking to factor in more location-specific communication solutions
That’s a challenge, since it’s far less resource-intensive to craft a one-size-fits-all…
Posted on January 4, 2010 10:40 am by Shel Holtz | Location-based Services | Social Media
A backlash of sorts has been forming against location-based services, one of the hot new social categories. Despite the popularity of services like Foursquare and competitors like Gowalla, some have argued that these tools won’t scale. After all, the argument goes, just how many people do you really want knowing where you are at any given time?
It’s a short-sighted observation. There’s far more to…
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