I spent Friday in Peoria at Caterpillar headquarters for a meeting of the ROI Executive Communications Forum. The Forum provides an opportunity for communication leaders from large organizations to “share views, problems, successes and failures in a confidential environment marked by mutual trust and informed by our experience as thought leaders in the profession.” Think Blog Council for general communications with a focus on employee communications. My one-man company is not a large organization, but when Roger D’Aprix put the Forum together a few years back for ROI Communications, he asked Cisco Systems’ Brad Whitworth and me to help, which makes me a de facto member.

Roger shared galley proofs of his new book, “The Credible Company: Communicating with a Skeptical Workforce,” which will be released by the same publisher and on the same date as my new book. I took advantage of the opportunity to grab a little less than three minutes of video in which Roger explains the book’s premise.