Hot on the heels of MyRagan, a social networking site for communicators, Ragan Communications today launched MyRaganTV, a companion site (only a single login is required for both sites) that is a kind of YouTube for communications video content. Like MyRagan, MyRaganTV is free.

The site was populated at launch with a variety of Ragan videos, including interviews with the likes of Roger D’Aprix, Gerard Braud, and Jim Lukaszewski. But the appeal here is the ability to upload your own video—as long as it has something to do with communications. Just like YouTube, you can rate each video, comment on it, and share it by pasting an embed code into your own site. By way of example, here’s a video of Simply Communicate‘s Marc Wright discussing change communication.

MyRaganTV provides Ragan with an opportunity to get its own content onto a variety of site and into the heads of communicators who might not visit Ragan’s site. I’d have no problem running a video here from MyRaganTV if the content was consistent with the focus of this blog. But I’m far more interested to see what might get uploaded. The potential is tremendous. The site turns any communicator into a correspondent, conducting video interviews at conferences and other venues. It’s equally useful for uploading corporate videos with the expectation of getting some feedback from other communicators on what worked and how the effort could have been improved.

The argument can (and probably will) be made that these videos could just as easily have been uploaded to YouTube, but by aggregating them in a single place for communicators, it becomes much easier to find relevant content. I’m more convinced that this effort deserves a discrete site than I am about the social network, where it’s easy to argue that a MyRagan group on Facebook could have produced the same results. (I’m not convinced that it could have, but it’s a point worth examining.)

In any case, I’ll be watching MyRaganTV with interest.

Disclosure: I do a ton of work with Ragan, which also is a sponsor of my podcast, For Immediate Release.