While the connection between effective employee communications and business growth has been demonstrated time and time again, many companies continue to under-invest in internal communications while throwing good money after bad for less-than-effective marketing and advertising. Australian “brand experience agency” ABT has an amusing video that hammers the point home. Unfortunately, there’s no embed code, so you’ll have to click to see it, but it’s worth the effort.

Hat tip to Craig Thomler (via Michael Vanderdonk).