We’re living through 1992 all over again.

In 1992, the World Wide Web was taking off. While most websites were the creations of hobbyists and technologists, marketers were starting to pay attention. In public relations and organizational communications, though, there was little recognition that the web would even be a factor no less a sea change in the way communicators reach audiences.

According to an executive with Kik, one of the hot messaging apps, “Messengers are the new apps and bots are the new websites.”

Technologists have been developing and deploying chatbots for years. Suddenly, though, marketers are hot to bring them to bear on behalf of their companies. And once again, the chatter about chatbots among PR and organizational communicators is non-existent.

But chatbots will play a big and important role in all corners of PR and corporate communications. Chatbots are a future arriving like a freight train that has lost its brakes.

Back in 1992, there were no such things as webinars, but today’s communicators can get up to speed on chatbots by attending a webinar I’m presenting at noon EDT on Friday, May 20. I’ll cover…

• What chatbots are, where they came from, and what they can do.
• Some of the existing chatbots and how they’re changing relationships with brands
• How chatbots work and how you can start experimenting with them right away
• Some of the ways communicators can begin employing chatbots for media relations, investor relations, employee communications, sustainability communication, and more

The hour-long webinar will be loaded with examples and visuals to help simplify a complex issue. And the $79 webinar fee is good for not only you but your entire communication department! Gather everyone in a room and watch together. As with most webinars, I’ll not only present the information I have to share but will also take your questions in real time. You’ll also be able to watch a replay of the webinar at your convenience.

Don’t get left behind! Register for the webinar here.