Holtz Communications + Technology

Here’s an example of using a social channel for quick-and-dirty marketing in the nonprofit world:

Reaching out to prospective members has always been a challenge to IABC chapters. Even with the association’s record membership, which recently exceeded 16,000, finding people working in communications who can benefit from membership in a professional organization isn’t like, say, finding people who can use a better deodarant. Local…

IABC’s Heritage Region is gearing up for its conference October 12-14 in Hartford, Connecticut. To promote the conference, I was asked if I could produce a series of short audio interviews with speakers. I’ve wrapped up eight of the 12 interviews, which include some pretty good information even for those not planning on attending the conference. The interviews run about 10 minutes…

Participation in social media has been hit-and-miss among the last several IABC (International Association of Business Communicators) chairs. Even with an existing chair’s blog available to them, eliminating the chore of starting a new blog from scratch, IABC’s president, Julie Freeman, has been more likely to post items than the chairs.

(Not that 16,000-strong membershipship has been clamoring to read a chair’s blog, mind…

The more I got into uploading photos to Flickr and other venues for photo sharing, the more I wanted to shoot with something better than my pocket-sized Casio digital camera. I was also getting envious of folks like David Parmet and Josh Hallett, wandering around conferences with their SLRs. So I gave in and got a Nikon D60. The IABC…

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I spoke yesterday afternoon to members of the National Speakers Association. The group is holding its annual conference—dubbed SpeakerPalooza—near San Francisco International Airport. I did a talk on how to build a speaking business using social media; this was at a pre-conference session for the writer/author group within the NSA. When I checked in at the registration area, I was struck by this…