A dearth of social media at Gold Quill
Gold Quill is IABC’s—and arguably the professional’s—most prestigious awards program. I sat through the presentation, looking at samples of winning entries as they flew by on the screen. There was unquestionably some superior work well deserving of recognition. I was surprised, though, by the presence of only one blogging winner (an internal program from Coca-Cola) and no awards for podcasts, blogger outreach programs, or any other social media efforts. I have no idea whether that’s because none were entered (one source of concern) or because none were judged worthy (a second reason to worry). If ignoring social media is something professional communicators do at their peril, then the best needs to be recognized so others know where and how high the bar is. I hope to see an increase in social media among the winners next year in New York.
06/25/07 | 4 Comments | A dearth of social media at Gold Quill