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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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A dearth of social media at Gold Quill

Gold Quill is IABC’s—and arguably the professional’s—most prestigious awards program. I sat through the presentation, looking at samples of winning entries as they flew by on the screen. There was unquestionably some superior work well deserving of recognition. I was surprised, though, by the presence of only one blogging winner (an internal program from Coca-Cola) and no awards for podcasts, blogger outreach programs, or any other social media efforts. I have no idea whether that’s because none were entered (one source of concern) or because none were judged worthy (a second reason to worry). If ignoring social media is something professional communicators do at their peril, then the best needs to be recognized so others know where and how high the bar is. I hope to see an increase in social media among the winners next year in New York.

06/25/07 | 4 Comments | A dearth of social media at Gold Quill

Comments
  • 1.That's about right...if you'll recall it wasn't until about 2 years after IABC/Hyperspace was regularly fielding active discussions & with continued prodding by you, me, Pizzo, Rudnick, .et .al, that Tudor and I were asked to be Blue Ribbon judges that first year it offered an "online communications" category.

    As long as IABC persists in clinging to a management and decision-making structure rooted 30 years or more in the past, you'll have to resign yourself to the fact that they will always be bringing up the rear on topics/developments related to potential benefits of its members.

    Especially if it involves something outide the comfort zone and status quo and requires a degree of risk/uncertainty/vision (no matter how slight).

    IABC is what it is. No sense expecting it to turn into something different. Politically, too many people have to much invested in keeping things from changing too much, too fast.

    Craig Jolley | June 2007

  • 2.Oops...the last part of my post somehow didn't make it. It should end with...

    >>IABC is what it is. No sense expecting it to turn into something different. Politically, too many people have to much invested in keeping things from changing too much, too fast.

    Not that IABC is unique in this respect as I believe it is endemic to the way non-profit associations and organizations have evolved. The leading question, given the sea change that we are witnessing, is will the non-profit association be able to reinvent itself to operate successfully in the new environment unfolding with stunning speed around them?

    Craig Jolley | June 2007

  • 3.I know there was one entry for podcasts as we entered one for our internal podcast that we produce at our organization. The categories do need to be expanded to better fit these evolving social media areas. The current constraints do not provide an entry such as ours to be judged on the same playing field for the category we had to "fit" into. I hope that by next year when we enter again we will see new categories for these field and then be judged on the merits of how these important communication tools are designed to work.

    Jonathan Mast | June 2007 | Memphis

  • 4.I share in your disappointment with the lack of recognition for social media by the Gold Quills. However, I can't say it surprises me. I see two things happening. In one bucket, you have the companies that are using social media tools successfully and don't feel the need for recognition by an awards program such as Gold Quill. In other words, they've already sold the idea to management and shown the inherent value in their approach. So a shiny trophy on their shelf isn't worth the $200 or so entry fee (not to mention the significant time investment required to write a winning work plan). In the other bucket you have companies who are desperately trying to sell the idea to senior management, or perhaps a stubborn IT department, and have nothing to enter yet.

    Robyn Schaub | June 2007 | Dallas, TX

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