I’m a regular listener to the Geek News Central podcast. Todd Cochrane, the host (and author of the related blog) has recently solicited advertisers. Once a week, he’ll play a two-minute audio clip of a sponsor, usually somebody who wants to draw attention to his own blog (but it’s not limited to that). The money he makes is designed to offset the cost of maintaining his blog and podcast.

Cochrane apparently isn’t the only one. According to an article in Fairfax Digital, the practice is called “podvertising” and is gaining steam.

For now, For Immediate Release, the new podcast Neville Hobson and I are producing for the online PR and communications community, will remain podvertising free. But you never know…