All the hysteria can now end. PRSA has added a session on blogging to its conference. I just received the following by e-mail from the International Association of Online Communicators:

Members of the IAOC will be presenting a professional development workshop entitled “Straight Talk about Blogging and PR” at the Public Relations Society of America’s annual conference on Tuesday, October, 26, from 8:30 - 9:45 a.m. Presenters include your newsletter editor, IAOC co-founder and blog cynic, Steve O’Keefe; B.L. Ochman, blogmaster of whatsnextonline.com; and Steve Rubel, blogmaster of micropersuasion.com. Join us for what will surely be one of the most talked-about (and blogged-about!) sessions at PRSA!

This is a last-minute addition to the PRSA Conference, so you won’t see it listed in the printed schedule of events. The session will be in the Madison Suite at the New York Hilton & Towers, 1335 Avenue of the Americas (between 53rd and 54th streets). We hope to see you there!

Now I wish I were going, just to see B.L. and Steve in the same room.