Holtz Communications + Technology

PRSA has come in for much criticism over its lack of a session on blogging at its upcoming conference. Several voices, including Neville Hobson and B.L. Ochman have called on PRSA to add a session (even though the largest of the public relations associations did conduct a teleseminar on blogging that drew some 300 people—more that would be likely to attend a…

A review of the top 15 or 20 blogs shows that most of them barely mention the medium they’re using—blogs. They’re just using the medium to communicate about other issues (politics, mostly). Of course I know that, as PR people, we’re talking about the medium because most of our peers are not yet on board with it. We’re evangelizing in order to spark some interest and…

Reading the PR-focused blogs (like this one) that populate the Web would lead you to think that blogs and wikis have emerged as core tools in the public relations profession, as commonly applied as press releases and media pitches. I already thought this was presumptuous, but the talk I gave yesterday at The Conference Board’s Corporate Communication and Technology Conference reinforced the…

Sorry there were no posts yesterday. I spent the day on a jetBlue flight from Oakland to New York. I’m here to speak at the Conference Board’s Corporate Communicaiton and Technology Conference. I’m on a three-person panel discussing strategic planning for intranets, but I’m hanging around for the entire 1-1/2-day event. A couple sessions sound particularly interesting, including one on “Understanding the New Rules for Workforce…

Readers of South Africa’s Mail and Guardian Online can now create blogs using the newspaper’s new “Blogspot.” According to an ITWeb article posted to AllAfrica.com, the publication’s editor, Matthew Buckland, blogs “raised interesting questions about what constitutes journalism on the Web, because blogs effectively allow almost anyone with a computer and an Internet connection to publish their own stories or articles.”

This is the second South African online…

Interesting piece in the Globe and Mail about how blogs are being used in the classroom.  “Classroom Web logs, many of which got their start in the last school year, are becoming increasingly popular with teachers…as a forum for expression for students as young as the second-grade level and in almost any subject. In the blogs, students write about how they attacked a…