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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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AMA pitches strategic blogging in workshop

The American Marketing Association has announced a new workshop, Blogs:// Marketintg Beyond the Website, to be presented in Seattle (December 17), New York (January 21) and Chicago (February 18). “This important one-day workshop is designed to help marketers understand how blogs can impact the marketing process,” according to the AMA promotion.  Among the topics the session is set to cover: How to integrate blogs into marketing strategies and “how blogs influence public relations and media relations and create ‘buzz.’” Bloomberg Marketing’s Toby Bloomberg is running the show. The AMA wants $695 for registration, $645 for AMA members.

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