Content summary: FIR Interview with Cisco’s John Earnhardt posted, interview coming with Edelman’s Jonny Bentwood about Tweetlevel and Bloglevel; next FIR Live is on July 30; "About" page survey; listener comments from the FIR Friendfeed Room; Ragan promo; News That Fits: discussion on PR practice, ethics and reputation issues surrounding News Corporation and the scandal that began in the UK with the News of The World and phone hacking, and consider the role of Edelman as communication counsel to News Corp; Michael Netzley reports from Singapore on internal communication in China; the Media Monitoring Minute with CustomScoop; Dan York reports on Bloglevel, WordPress Develop and more; the European Podcast Award 2011; Pollstream promo; music from PolaroidKiss; and more.

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For Immediate Release: The Hobson & Holtz Report, for July 18, 2011: A 71-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

• FIR #608 show notes at The New PR Wiki

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So, until Monday July 25…