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Shel Holtz
Communicating at the Intersection of Business and Technology
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The Hobson & Holtz Report #821: The pitfalls of product promotion on social media

The Hobson & Holtz Report #821: The pitfalls of product promotion on social media

The Hobson & Holtz ReportIntro: Next ‘Second Circle of IABC Fellows’ broadcast on August 27 with focus on measurement and ROI, we have a Patreon button on the FIR Podcast Network home page, the final episode of The Hobson and Holtz Report on September 7 won’t be face-to-face after all, Neville was interviewed by Joe Thornley on this week’s Inside PR 420 coming on Wednesday, FIR dinner in London with Kevin Anselmo on September 10;

Quick News: Press release services hacked, stolen releases used for insider trading; Blossombot, the New York Times’ Slack bot, helps decide which stories to post to social media; posting as Target customer service, man takes on haters of new gender-neutral policy; is Crowd Mics the answer to making events truly engaging?; CustomScoop promo;

News That Fits: The pitfalls of product promotion on social media: lessons to learn from Kim Kardashian’s drug-product promo on Instagram; listener comments; Igloo Software promo; Dan York’s Tech Report: Comcast to launch Watchable, Yahoo’s Livetext now available worldwide, no more 140-character limit on Twitter direct messages, Facebook should pay all of us says the New York Times, Ello hashtags; the past week on the FIR Podcast Network; Tinder’s Twitter meltdown: was it a planned PR stunt?;

Music from Adri-Anne Ralph; and more.

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For Immediate Release: The Hobson and Holtz Report for August 17, 2015: A 71-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

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So, until Monday, August 24…

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