Posted on September 24, 2013 7:54 am by Shel Holtz | For Immediate Release
By Andrea Vascellari, Host of "FIR On Strategy with Andrea Vascellari."
Every week, the For Immediate Release podcast brings us news, commentary and case studies about organizations and new emerging communication technologies - who’s doing it well and who isn’t.
This is actually why we all listen to the show, to learn more about "when" and "how" to use these technologies in our communication plans.
I’m here to…
Posted on September 23, 2013 7:05 am by Shel Holtz | For Immediate Release
Intro: Congratulations to Jeremiah Owyang, Maggie Fox, on new ventures; "FIR On Strategy with Andrea Vascellari" - a new podcast in the FIR Podcast Network, first episode coming this week; Neville at #smwSMILE on Sept 23;
Quick News: The Ghost blogging platform is released to early Kickstarter backers, Target places its bet on earned media, how the top 100 PR firms use their…
Posted on September 16, 2013 6:03 am by Shel Holtz | For Immediate Release
Intro: FIR mobile app for Windows Phone now in the Windows App Store, Michael Procopio interview with Chris Muccio is up, introducing "FIR on Strategy with Andrea Vascellari";
Quick News: Mondelez partners with Twitter for real-time capabilities, the case-study example of Vodafone and best practice with Twitter for customer service, agency new business still driven by outreach, Telegraph hires PBS executive to be…
Posted on September 13, 2013 12:44 pm by Shel Holtz | For Immediate Release
LinkedIn is, arguably, the premier social network for Business-to-Business (B2B). Over 200 million people have profiles on LinkedIn, but most put their information up with no particular strategy to get the most out of LinkedIn.
42 Rules for 24-Hour Success on LinkedIn, 2nd edition, discusses just this topic. In this FIR interview, correspondent Michael Procopio spoke with the author Chris Muccio…
Posted on September 9, 2013 1:01 pm by Shel Holtz | For Immediate Release
Intro: FIR Interview with Craig Jolley on marketing automation is up, FIR Book Review coming from Michael Procopio and Chris Muccio; we’re reviewing Age of Context and will be interviewing authors Robert Scoble and Shel Israel ahead of their event in London next month; Neville one of a dozen discussion moderators at Simply SMILE on September 23 during Social Media Week…
Posted on September 4, 2013 9:42 am by Shel Holtz | For Immediate Release | Marketing | Technology
The challenges of today’s marketer—particularly in B2B circles—have grown increasingly complicated. From altered cycles to the volume of information available to a prospect to a growing disconnect between marketing and sales, the complexities of marketing have made it harder and harder to handle without the aid of systems that can analyze data and handle a variety of behind-the-scene tasks.
This technology-enabled approach is known as…
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