Posted on June 12, 2006 2:59 pm by Shel Holtz | For Immediate Release
Content summary: A week on the road; podcast interviews in New York; Robert Scoble to leave Microsoft; content at the edge and tagging; European politicians embrace social media; Lee Hopkins reports; a conversation with Joseph Jaffe on Web 2.0; listeners’ comments discussion; the music; and more.
Show notes for June 12, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a…
Posted on June 10, 2006 4:26 am by Shel Holtz | For Immediate Release
From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.
Larry Weber, Chairman of W2 Group, talks about influencing people through content, the signficance of mobile, changing channels, the rise of social media, opportunities PR musn’t miss, co-creating attractive content, shaping the next generation of the social web, more…
Posted on June 10, 2006 4:25 am by Shel Holtz | For Immediate Release
From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.
Max Lenderman, Creative Director at GMR Marketing LLC, talks about experiential marketing and delivering brand promise, building the buzz, search marketing, mobile marketing, consumer-generated advertising, empowerment and the future.
Download the conversation here (MP3, 6.8Mb, 15:50), or sign up…
Posted on June 9, 2006 4:57 pm by Shel Holtz | For Immediate Release
From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.
Craig Newmark, Founder of craigslist.org, talks about trust, Craigslist expansion, consumer-generated content, unconventional marketing, enabling communities, online advertising, Congresspedia, the changing role of marketing.
Download the conversation here (MP3, 5.4Mb, 12:30), or sign up for the Interviews RSS feed…
Posted on June 9, 2006 1:04 pm by Shel Holtz | For Immediate Release
From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.
Dianne Hessan, President and CEO of Communispace Corporation, talks about tapping into networks of customers to address business issues.
Download the conversation here (MP3, 8Mb, 18:30), or sign up for the Interviews RSS feed to get it and our…
Posted on June 9, 2006 12:04 pm by Shel Holtz | For Immediate Release
From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.
Opening keynote speaker Deepak Advani, Senior Vice President and Chief Marketing Officer of Lenovo International, talks about the reactions surrounding the US State Department’s purchase of PCs made in China; viral marketing; employee communication at the time of…
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