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Shel Holtz
Communicating at the Intersection of Business and Technology
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Interview - Larry Weber, Chairman W2 Group: June 9, 2006

From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.

Larry Weber, Chairman of W2 Group, talks about influencing people through content, the signficance of mobile, changing channels, the rise of social media, opportunities PR musn’t miss, co-creating attractive content, shaping the next generation of the social web, more control in web 3.0, the new prime time, communication transparency.

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(First published in the marketing blogjam at FC Now, the Fast Company weblog.)

06/09/06 | 1 Comment | Interview - Larry Weber, Chairman W2 Group: June 9, 2006

Comments

  • 1.Larry is basically saying that if you dare to engage in social media a company will have more control over their message. Or those companies don't have to pitch or ask permission to enter into the social media channel. A company can just produce a blog or podcast and publish. He also discussed how many company executives are concerned about the dangers of less control over the message once a company starts a blog or podcast. I think Larry is right once involved in social media a company does have a bigger voice, but I do think there are more opportunities for negative feedback if a company does not support its brand with good operations, or is not equipped to monitor the social media world.

    John Cass | June 2006

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