If there???s one significant voice in the PR profession that attracts attention and influences opinion within the industry and outside of it on a global scale, that voice is Steve Rubel: PR practitioner at Edelman Digital, blogging pioneer, social media early adopter and evangelist, geek, re-inventor and lifestreamer.

In this FIR Interview, co-hosts Neville Hobson and Shel Holtz talk with Steve on a wide range of topics that stimulate his insight and commentary, including lifestreaming ??? what is it and why Steve???s doing it ??? the Posterous platform, the Micro Persuasion and Steve Rubel brands, organizations and public relations practice, his experiments with the iPhone as a unique platform, and much more.

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About our Conversation Partner

Steve Rubel, SVP, Director of Insights for Edelman Digital, is responsible for keeping Edelman and its clients in the vanguard. He studies global technology, media and online trends and shapes them into actionable insights and marketing communications strategies.

In his role, Rubel has served as senior strategic advisor to Edelman clients such as Dannon, HP, PepsiCo, Zagat, Unilever, Microsoft and many others.

Rubel supports the account planning processes, intellectual property development and the firm’s innovation and business development efforts. He is a member of the Edelman Digital senior leadership committee.

His writings on emerging technology has been called must-read by the Wall Street Journal, Forbes, CNET, PC Magazine and Forrester Research. In addition, he is actively followed by more than 28,000 on Twitter, writes a bi-weekly column for Advertising Age and is often sought by the press and as a keynote speaker.

Rubel has been named to several prestigious lists, including: PR Week’s 40 Under 40, The Forbes.com Web Celeb 25, PC Magazine’s 100 Favorite Blogs, Media Magazine’s Media 100, the AlwaysOn/Technorati Open Media 100 and the CNET News.com Blog 100.

Prior to joining Edelman in 2006, Rubel worked for 15 years in a variety of marketing communications positions in corporate, non-profit and small/mid-sized PR firms. Most recently, he spent five years at CooperKatz & Company where he pioneered the use of blogs as a marketing vehicle for clients such as the Association of National Advertisers, simplehuman, and Vespa.

Related FIR Interview podcasts:

• FIR Interview: Steve Rubel, Edelman ??? December 22, 2006
• An Open Conversation with Steve Rubel, Micro Persuasion ??? March 21, 2005.

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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

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