In episode 278 of For Immediate Release, I reported on a brouhaha erupting over Facebook’s deletion of a user’s account that included a photo of her breast-feeding her child.

A variety of actions followed Facebook’s action (you don’t want to mess with lactivists), including the production of a protest video uploaded to YouTube—where it was banned. Not about to be silenced, The League of Maternal Justice (the effort of “two moms turned undercover mama vigilantes"which apparently sprung into existence in October, when an initial item appeared on its blog) produced psuedo social media release on its site. As any self-respecting social media release would, this one includes the video that YouTube banned. A recent post notes that YouTube has not responded to the group’s request for the reason the video was removed. (I’m kinda curious myself, since the key words “breast feeding” and “breastfeeding” each generated over 1,000 YouTube videos that are no less revealing than the one that was deleted.)

As with most social media releases, this one is intended to be comprehensive, providing everything and anything a blogger or journalists might need to report on the story. Of course, the League also blogged it; the blog asks readers to “Submit our press release to online media outlets and social bookmarking sites.” That’s exactly how this is supposed to work—the blog tells the tale in a format people would want to read and engage in while the release serves as a comprehensive resource in a format that makes it easy for online journalists, bloggers, and others to use it. And, of course, the release itself was published using blogging software.

The release also includes screen captures of YouTube’s deletion notice and links to relevant press coverage and resources. This release would be better if it included comments and tags—and there’s no embed code to run the video from other sites—but it’ll still be interesting to see what kind of pickup it gets in the blogosphere. The release was posted only three days ago, and already there’s a fair amount of coverage.

Hat tip to David Wescott, who alerted me through Facebook messaging.