One funny viral video can establish a reputation. I had never heard of Accolo, an executive seach firm. But word seems to be spreading pretty quickly about a short video they’ve produced and made available from their site. “What’s Hot” is a parody of the Paris Hilton/Carl’s Jr. television commercial that has generated so much controversy. It’s pretty much the same commercial, but it isn’t exactly Paris rubbing against the car and biting into the burger. I won’t give it away, but it’s a hoot. At the end of the video, Accolo makes its point: You’ve got problems if you don’t recruit the right person for the job. I expect this video is going to spread pretty quickly and a lot of people (like me) who had never head of Accolo will know them now. If it succeeds, it’s another testament to the power of viral communication and proof that you don’t need a big budget to make a splash.