△ MENU/TOP △

Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
SearchClose Icon

FIR Speakers and Speeches: Shel Holtz on social visual communication

On September 26, 2013, FIR co-host Shel Holtz spoke at a PRSA California Capitol Chapter‘s monthly meeting in Sacramento, California. The topic: social-visual communication—the rise of images and extreme-short-form video as a primary means of communication.

Brought about by the shift to content consumption via mobile devices, the social-visual communication space is currently dominated by services like Instagram, Pinterest, Vine and Tumblr. Images also dominate social networks like Facebook and Google+, earning engagement levels that often far exceed those of text-only posts.

In this presentation, Shel explains the rise of social-visual communication and explores opportunities for communicators to tap into the trend.

Shel also curates a Flipboard magazine on social-visual communication.

The SlideShare deck below will let you view the presentation while listening to the audio:

 

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

This FIR Speakers and Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Intro music clip from Accelerated Ideas and used with permission.

09/28/13 | 3 Comments | FIR Speakers and Speeches: Shel Holtz on social visual communication

Comments

  • 1.The camera quality is getting better on phones and the popularity of taking quick pics with phones is definitely a driving factor.

    Ryan | September 2013 | USA

  • 2.Shel - I enjoyed listening to your podcast - it's an area I have been focusing on for the last year or so. I agree with your early comment about not all communicators (and I would add marketers) are prepared for this.

    Only last week I was sent content from the head of marketing of a major corporate asking me to share content about one of their projects to my network. There was no image that I could use to associate to the project on my personal blog and these days I will not share content on any site without an image.

    Because of who they are I took the time to find a relevant image and adapt it to meet my needs - many others won't take the time.

    Telling your story through visual content is a critical communications skill - yet I don't see many communications professionals investing in learning about this at the moment (based on the lack of registrations I see for visual communications training programmes I am noticing here in Ireland).

    Krishna De | October 2013

  • 3.Very interesting! Great post!

    Stephanie | October 2013

Comment Form

« Back