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Shel Holtz
Communicating at the Intersection of Business and Technology
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Social media in the enterprise: Part III

Communication representatives from a third company have weighed in with details about the benefits of deploying social media for internal communications purposes. This time its Jim Lukach, manager of Online Communications, and Jochen Specht, webmaster, for Siemens Corporation:

Here are some of the things we are up to:

Here at Siemens we have found the new forms of online communications to be so effective that the company is now getting ready to roll out a global platform for employee blogging.  With our colleagues in Germany, we were quick to identify how blogging could be a solution in bringing a global corporation closer together.  The new platform will open blogging up to all of our global employees. Our global CEO, Klaus Kleinfeld, maintains a blog for internal communications purposes and receives comments from employees all over the world.  In the U.S., we are also experimenting with podcasting and video blogs.  They seem to work well as a supplement to our more traditional forms of communication and we plan on using them more and more in the future.

04/07/06 | 2 Comments | Social media in the enterprise: Part III

Comments

  • 1.Hi Shel,

    I surely hope you have a lot of these stories for us in store, because it prevents me from getting in a "not willing to adopt or even think about the use of social media on the intranet depression".

    Ok a bit more serious now: considering the fact that you seem quite willing to spread the word on Intranets and social software, I wonder if you and Neville couldn't produce a whole episode of FIR on this subject? You could even invite a few of your listeners to help you prepare and come up with some good questions for the people that you will be interviewing during that episode (just an idea!).

    One of my main questions: under what particular circumstance will a specific social software solution provide a better solution than the old school methods for communicating? Or is this asking for the Holy Grail?

    What do you think?

    Best regards,

    Marcel

    Marcel de Ruiter | April 2006

  • 2.Apparently, some people are having trouble getting their heads around the benefits of social media for corporations. Well, these tools seem to be working fine more a bunch of nobodies, and we will continue to evangelize for the usage of social media when it can solve organizational problems. However, if your boss is hell bent on seeing some big name examples, Shel Holtz (who is a nobody everyone seems to know) is providing a series of examples with his Social media in the enterprise. series, a group…

    http://insidethecubicle.blogs.com/blog/2006/04/wha | April 2006

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