Holtz Communications + Technology

I’m working on a document dealing with influence and services that purport to rate it, like Kred, Klout and PeerIndex (among others). In reviewing alternatives, I was reminded of Technorati. I dropped into Technorati for the first time in a long time and realized I hadn’t updated my profile since switching to a new host for this blog.

After saving the update, I received…

(c) Can Stock PhotoThe Friday Wrap is a collection of eye-catching items that surfaced in my feeds over the last week. A full blog post on each would have been nice, but time is short, so I summarize them here. You can see everything I collect for Friday Wrap consideration at my link blog.

On Monday, I posted a call for certification in the PR profession to establish a basis on which to establish trust between clients, the media and practitioners. If there’s any evidence that the client-media-PR world of a decade ago has changed irrevocably, it’s contained in a 45-minute conversation hosted on Google+ Hangouts on Air today by Duct Tape Marketing‘s John Jantsch. I was honored to…

(Apologies to Tom Lehrer for that headline.)

I follow so many blogs from PR, marketing and advertising agencies that I was taken aback when the headline Agencies Ditch Blogs cross my feeds. The Digiday post by staff writer Jack Marshall suggests that agencies “are increasingly turning their backs on blogs in favor of platforms like Facebook, Twitter, LinkedIn, and newer kids on the…

To hear some tell it, the press embargo is dead.

It’s not, of course. I’ve written before that the embargo, when executed correctly, is a respected and useful tool. It thrives outside of the technology world. In medicine, where major journals publish comprehensive studies, embargoes are routine.

The key requirement for an effective embargo is an agreement between the news outlet and the news…

The tweet that crossed my stream the other day expressed outrage. I followed the link and was pretty outraged myself, and said so in my own tweet. It didn’t take long before someone pointed out that the post was from 2006.

I have to admit I didn’t look at the date on the post. The assumption that if somebody else tweeted it, they had…