Posted on May 17, 2005 7:44 am by Shel Holtz | Blogging | Internal
Among the letters Business Week received in response to its cover story on blogging came this one: “What you nail is that blogs have become a killer app for public relations and marketing. But it’s less clear that they are effective for internal communications. For that, the blog format is very much overhyped.”
I’ve been engaged in employee communication for 28 years. When I started as an…
Posted on May 13, 2005 7:21 am by Shel Holtz | Blogging | Business
With the usual press release-driven fanfare, reserach company eMarketer has released a new study, “The Business of Blogging.” Asking price: US $695.
According to eMarketer’s hype, the study covers…
- What are the three main reasons blogs have not caught on with businesses?
- How many US businesses are currently blogging?
- How many plan to blog in the future?
- Should marketers tap into the blog market?
- How large is the blog…
Posted on May 11, 2005 8:29 am by Shel Holtz | Blogging
The other day, I wrote about a character blog that came closer to achieving the genre’s potential than any of the other insipid character blogs that have emerged so far. I got one comment on the post. It came from Alex Niehaus who simpy wrote, “Thanks for talking about Frank???s blog. We???ve responded on our blog.”
“Our blog” is The Ipswitch Blog, the non-character (real?)…
Posted on May 6, 2005 11:19 am by Shel Holtz | Blogging
The fact that I don’t object to the concept of a character blog doesn’t mean I’ve seen one yet that doesn’t suck. Frank Willis’s blog comes a bit closer than the rest.
There is no Frank Willis, of course. He was invented for an advertising campaign for Ipswitch, maker of a collaboration suite for small and mid-sized businesses. You won’t see the ads in mainstream publications,…
Posted on May 6, 2005 10:02 am by Shel Holtz | Blogging
Amidst all the hot air being expended on both sides of the “are-bloggers-journalists” debate, vlogs—video blogs—could sneak in under the radar offering a new kind of journalism that manages to elude the controversy.
Rocketboom is my new favorite daily pleasure. A daily three-minute video, Rocketboom includes all the elements of a blog, including comments (which pop up so you can review them while watching the…
Posted on April 27, 2005 5:08 am by Shel Holtz | Blogging
I’m a big fan of Doc Searls. Not just the Cluetrain Manifesto, but his blog, his input on the late, lamented Gillmor Gang, his keynotes, his other writing. But based on a brief synopsis of his finishing keynote at Les Blogs, I’ve finally found a point where I can disagree with him. (Not that I’ve been looking, mind you.) On his own blog, Searls…
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