Posted on April 17, 2006 9:05 am by Shel Holtz | Blogging
I’ve watched, read, and commented on any number of blogger relations efforts, from Andy Abramson‘s oustanding work with the Nokia n90 to Edelman’s controversial outreach program for Wal*Mart (here, here, and here. I figured it was about time to stop watching from the sidelines and try my hand at this myself.
Last night, I took the first public steps in a blogger relations…
Posted on April 10, 2006 8:28 am by Shel Holtz | Blogging | Participatory Communication | Wikis
More examples of organizations using social media as part of their internal communications efforts. This one comes from Niall Cook, UK-based Netcoms director for PR agency Hill & Knowlton:
Blogging We were the first agency of our size to set up a blogging community for our staff One of the key reasons for doing this was to expose our consultants to social media. We…
Posted on April 7, 2006 9:32 am by Shel Holtz | Blogging | Internal
Communication representatives from a third company have weighed in with details about the benefits of deploying social media for internal communications purposes. This time its Jim Lukach, manager of Online Communications, and Jochen Specht, webmaster, for Siemens Corporation:
Here are some of the things we are up to:
Here at Siemens we have found the new forms of online communications to be…
Posted on April 6, 2006 7:36 pm by Shel Holtz | Blogging | Internal
The second installment in this series comes from Michael Pusateri, vice president, Engineering at the Disney ABC Cable Networks Group in Burbank, California:
Is social media The Next Big Thing in our business?
Well, not to be a naysayer, but I don’t see it that simply adding blogs with a touch of wikis suddenly leads to big improvements in company performance. IMHO, the…
Posted on April 6, 2006 6:17 pm by Shel Holtz | Blogging | Internal
Fun’s fun, but let’s get serious. David Murray, in his editor’s column in the Journal of Employee Communications Management, asked:
Is social media The Next Big Thing in our business? I know you???ll let me know by answering this urgent call for essays. Please, readers. Please try to succeed where Allan Jenkins has failed: teaching me (and your colleagues) about how social media can make…
Posted on April 6, 2006 5:53 pm by Shel Holtz | Blogging
That’s right. All those nobodies out there have their own blog. And their own logo. And an email newsletter. And an online store. What hath David Murray wrought?
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