While Southwest Airlines has been using its blog to respond quickly and keep people up to date over its aircraft inspection crisis—and provide a forum for two-way conversation on the situation—things are very quiet over at Chrysler’s blog. The most recent item, posted today, is headlined, “This weekend in Dodge racing…treading along in Atlanta.” The big news out of Chrysler, though, is that the company is forcing employees to take a two-week vacation as it shuts down entirely in mid-July. Employees were notified in an email that was (predictably and inevitably) leaked to the press, and a company spokesperson has since confirmed the story.

Some companies know how to use their blogs. Others are still learning.