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Shel Holtz
Communicating at the Intersection of Business and Technology
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Live blogging: A new fact of life

I always worry when I disagree publicly with Steve Crescenzo, who is one of my very best friends. I worry he won’t like me any more. Worse, I worry that his wife Cindy won’t like me any more. I would probably get over Steve not liking me any more, although it would take some time. But I’d never get over it if Cindy turned her back on me. (The picture below is of my son, Ben, Cindy, Steve and me at El Jardin’s. I was in town picking Ben up after he got out of the Army and we all got together for drinks and dinner and drinks. Did I mention drinks? I love Steve and Cindy.)

Shel Holtz

But I’m going to disagree with Steve and, by extension, several other people who commented on his recent blog post, including Ragan Communications CEO Mark Ragan. Steve’s post, like everything he writes, is beautifully written. It’s worth your time. Go read it.

Here’s the Reader’s Digest Condensed Version:

Steve was one of a two-man panel during the luncheon session at the recent New Communications Forum in Las Vegas. Sitting in the front row was Shel Israel, prominent blogger and co-author of the business blogging bible, “Naked Conversations.” Shel was live-blogging the luncheon. Steve didn’t like that. He didn’t like perceived inaccuracies in Shel’s report. And he has decided that live blogging is a bad thing:

As people sit and ???live blog??? speakers and events, and get a whole bunch of shit wrong but publish it anyway, isn???t that a little dangerous? Especially when the person doing the ???live blogging??? is a very respected person who has the power to influence a lot of people?

As I told Israel in the comments section on his own blog:

???You know, I would rate the lunch panel as the worst session I saw at the conference, and I was on it! But your ???live blogging??? of it was even worse. Maybe you ought to just stop typing for a second, listen to what???s being said, and THEN go back to your room and blog using your notes.???

That seems to me to be pretty good advice. I would never try to write and publish an article while the source was speaking, and I???ve been a reporter for 20 years. I don???t think Bob Woodward could do that. In fact, I can???t think of a single reporter who would try to do what Israel was doing.

I have to admit, that makes perfect sense.

For journalists.

But as Steve notes, bloggers aren’t journalists—at least, a lot of them aren’t. I’m not. Shel Israel isn’t. Neither of us claim to be. Part of not being a journalist means our motivations are different. Take my Road Weary blog. I write this blog for one person: Me. I couldn’t begin to care less if anybody else ever reads it. I write it for catharsis. I feel better after I get a bad experience with a travel provider off my chest. If I go four months without a bad experience, I go four months without posting to the blog. I’m always surprised when I get a comment to something I post there. Pleased, but surprised. But the bottom line is this: As a blogger, I do not have to meet anybody’s expectations but my own.

Similarly, different bloggers have different reasons to live-blog. Some do it because they want to report. Others use it as the means of taking their own notes. (I’ve spoken to a blogger who told me his primary motivation for blogging is a bad memory; it’s his way of writing what he wants to remember. The fact that it’s public is of secondary importance to him.) Some have a defined audience, like Joseph Thornley of Thornley-Fallis Public Relations, whose staff was reading his live-blogging from the New Communication Forum.

I’m not sure what motivates Chip Griffin to live-blog, but he live-blogged both my podcasting pre-conference workshop as well as my closing keynote address. He did a pretty good job. Hmm. Maybe Steve would be less worked up if he thought Shel Israel had done a better job of covering his session.

In any case, there were a lot of people live blogging the NewComm Forum.

The fact is, live blogging has become a core component of many conferences and events, especially those dealing with technology and social media. There was live blogging of the Oscars and election night (CNN even invited a bunch of bloggers to do their live blogging in a big room where CNN reporters could interview them as they blogged). There is live blogging of some high-profile legal trials. People live-blog shareholder meetings on behalf of constituents or activists who cannot be at the meeting live. Many conferences deliberately configure their rooms for live blogging. The Podcast and Social Media Expo has several tables in the front of the room with power strips beneath them and signs designated that the tables are reserved for live bloggers. WiFi was avialable everywhere. The same is true at conferences like Gnomedex, BloggerCon, Syndicate, Mesh and a host of others. That trend is bound to spread to other conferences, including those hosted by organizations like Ragan Communications. Welcome to the conversation.

The difference between what live blogging really is and what Steve perceives it to be is dramatic. Steve sees it as reporting, and inaccuracies in the reporting leave misinformation on the public record. But blogs are far less about reporting than they are about conversation. Personally, I see live blogging as a service. As someone who cannot attend a conference (or a session at a conference), the ability to read the post about it offers me insights I would not otherwise have been privy to.

Heck, there are people who think it’s wrong to prohibit live blogging. Nielsen-BuzzMetrics CMO Pete Blackshaw took some heat for precluding live blogging from a conference because it was a client conference and the client didn’t want to allow it. Even Pete, though, sees the value of live blogging: “Quite frankly, as the CMO of Nielsen BuzzMetrics, and a principal architect of this client-meeting, there’s nothing I’d like to see more than our case studies aggressively communicated externally.”

As for the real-time nature of blogging (vs. Steve’s notion of taking notes and going back to your hotel room to mull them over and then craft an article), well, that’s the difference between blogging and article writing.

I’m not suggesting for a minute that Steve doesn’t have some valid points to make. But mostly I agree when Steve writes, “(Shel Israel) gets to write whatever he wants, and that is that. And he gets to do it very fast, with no editors or fact checkers to keep him honest.”

That’s the blogosphere. Unfiltered, messy, often inaccurate, and primed for conversation. If you don’t agree with or like what somebody said in their blog post (a live-blogging of a conference session or otherwise), say so in the comment area or write about it on your blog.

Which, by the way, is just what Steve did. Next time, Steve, just blog about the inaccuracies and not about how much live-blogging sucks. Because it’s not going anywhere.

03/22/07 | 22 Comments | Live blogging: A new fact of life

Comments
  • 1.Shel, I agree the main point of contention here is the inaccuracies, but as such I'm still trying to figure something out and I'm sure you'll be able to clarify! Is the distinction between blogging and reporting really that clean cut?

    If someone is blogging a conference that's ultimately for the benefit of others who couldn't afford to go, or couldn't make it for whatever reason, isn't that essentially reporting? Why isn't the blogger duty bound to get things right?

    If a guy is blogging a conference with a defined audience back at the office reading it, isn't that essentially reporting as well?

    And even if it's not reporting, but simply the beginning of a conversation, what good is that conversation if it's simply discussing inaccuracies? Doesn't that junk the value of the conversation?

    This brings back memories of the Apple iPod tradename fiasco, when bloggers were so quick to criticise Apple for trying to own the word "pod" when that's not what they were doing at all. You yourself criticised the blogosphere for acting so fast and getting it wrong and this to me is a rather big problem. People are so keen to get stuff up there that too many errors are made and a large part of this supposedly fantastic conversation is actually shown to be irrelevant, inaccurate rubbish.

    Ok, so in the ensuing conversation, people point out those errors and inaccuracies and things get self-corrected, but isn't that a complete waste of time when, with a bit of pause and consideration, they could have been avoided in the first place?

    Shouldn't bloggers, particularly the very popular bloggers, take a bit of responsibility and progress the medium, rather than just say, ?hey, it's ok, we can talk absolute b/s and get things really wrong and shout about it because as bloggers, we're allowed to"?

    Ultimately, if Shel Israel has shown that he can't blog [or report] the facts - not saying his own opinions aren't valid but his facts are, reportedly, inaccurate - what value does this put on his own blog, or his subsequent book that he's writing if the book is based on inaccuracies? Professional reporters are duty-bound to check things, otherwise the story/article is wrong, worthless, a waste of ink or pixels. Where's the line for bloggers?

    Saying all that, maybe this has got out of way out of proportion and Shel Israel had an off day. I mean, normally his writing is gold. And maybe the blogosphere being full of rubbish, inaccurate ramblings is simply reflective or real life.

    As said, I?m confident you?ll be able to clarify this, Shel. ?

    Alex Manchester | March 2007 | Australia

  • 2.I appreciate your thoughts, Alex!

    There are a lot of differences between reporting and blogging, but those differences are even greater when you're talking about live blogging. Go read Chip Griffin's live blogging of my sessons. It's not reporting. It's note-taking. Of course, someone like my friend Shel Israel will inject his own commentary into the note-taking, but reporting really is, as Steve suggests, taking notes and then doing some additional reserach, applying context, and telling the audience what happened as well as why it's important. Live blogging is just transcribing what's being said, with some very judgemental filtering thrown into the process.

    All that aside, I think you'll find the proposition of convincing 60 million bloggers to adhere to some kind of standard a very difficult one to advance!

    Shel Holtz | March 2007 | Concord, CA

  • 3.Thanks for the compliment, Shel. There are 3 reasons I live blog events, in the order I'll share them. It helps me take better notes and as an extension better retain the content I hear. I find at conferences my mind will often wander if I am not actively taking notes (my mind is often going in multiple directions, for better or worse). Second, it serves as a resource for my colleagues back at the office who weren't able to attend, just as it is for Joe Thornley. And finally, I do it for others who couldn't attend, and if my traffic logs are any indication, this is a popular use.

    I don't see how doing a write-up after the fact would be more accurate than doing notes and such live. If you wait until you get back to your hotel room, you will necessarily forget things and remember things incorrectly.

    Chip Griffin | March 2007

  • 4.Live blogging is the best thing that could ever happen to Ragan. It gets the excitement and expertise of its speakers out into the blogosphere where it can be amplified further to a PR audience.

    The end result? More folks spend some time looking at the next Ragan's mailer that comes across their desk.

    If Steve commented on Shel's post, I'm sure Shel could update. Retractions are simple to make online and most folks do so gladly.

    And if I ever plan a similar conference, I'll let Joe Thornley in for free. His live blogging is amazing. Josh Hallet would also get waived in for gratis as long as he brought his camera.

    In fact, I would have someone on staff aggregating the live blogger feeds into one master feed I could then distribute during the conference. Now I just need to wrestle the Pete Blackshaw's and P&G's of the world in town into actually wanting to hold this kind of conference (HINT).

    What's to make people actually want to go to the conference then, you ask? No live blogger, no image stream or monster RSS feed combining the two can replace being there. It's the conversations in the halls that are usually the biggest value add.

    Kevin Dugan | March 2007 | Cincinnati, OH

  • 5.Here's the question I think we should ask ourselves before "live blogging."

    Is the information I am receiving timely enough to justify an inevitably sloppy attempt to convey the information an instant after I receive it and an hour before I can digest it?

    David Murray | March 2007 | Chicago

  • 6.Okay, I hear you, Shel, but I still fall in with Alex and Steve on this one. I won't reiterate all the points Alex made but add one additional related thought.

    There is a lot of hubbub made by bloggers about having access to news conferences and such -- to be recognized as journalists, or "citizen journalists" if that's more accurate. To my mind, you can't have it both ways, crying to be recognized as a journalist and then arguing that you don't have to be held to responsible journalistic standards because your really a blogger.

    To Chip's comment:
    "I don?t see how doing a write-up after the fact would be more accurate than doing notes and such live. If you wait until you get back to your hotel room, you will necessarily forget things and remember things incorrectly."

    Why not take the notes just as you did, go back to the hotel room to ruminate, clean up and fact check some, before posting. What's lost? In fact, to Alex's point, so much more is gained in the credibility and value of the post.

    michael clendenin | March 2007

  • 7.Michael- Your suggestion to take notes and then revise them later would make sense if I were looking to write a well-formatted story. But honestly, I'm simply looking to share my notes, for whatever they are worth (and it may well be nothing in some cases).

    As to fact-checking, unless I were to record the entire presentation and go back to pull quotes and verify accuracy (which would be incredibly time-consuming), the errors in "transcription" would still be there.

    Finally, I don't pretend to be a journalist. But even if I did, it shouldn't preclude me from using alternative filing formats, including notes, if that's how I wanted to use the new medium.

    The waiting period you suggest for "ruminating" may well cause some bloggers to "cool off" and change their opinion -- or at least tone it down a bit -- but then again many bloggers prize their writing for its honesty, even if it may be heated in the moment.

    Finally to Kevin- I agree with your sentiment entirely. I've been reading Joe Thornley's live blogging this week and it makes me wish I was up in Canada at ICE. And Josh's photos are amazing.

    Chip Griffin | March 2007

  • 8.Fair enough, Chip. And I completely understand that there are many uses for the blog as a tool, your particular use -- non-journalistic note sharing -- being one that doesn't necesarily have to hold itself up to any standard. I don't question your use of blogging. I think that's great.

    I would still suggest that even a half hour's worth of review and thought would add value; with access to the internet, Googling a particular fact here or there, shouldn't be too cumbersome. Doesn't mean you have to spend hours compiling a full report; your notes from the conference back to your compatriots still comes with the same disclaimer you ascribe to your live-blogging of it. Do any of them expect and need your notes in real time? Would even a quick clean-up of raw notes and a fact check or two not add some value to the folks consuming your notes? But that's just my opinion and clearly your use doesn't need any standard to live up to -- your simply sharing notes with your colleagues.

    But this discussion was generated by criticism -- fair, I think -- of Shel Israel's use which could be argued is intended to carry the weight of full reporting vs. sharing notes with workmates. He is posting for a broad audience and, as an author, clearly has a reputation that carries some weight (though I must confess I'm not all that familiar with him). I think he undermines the very value of his heated "honesty" if he is inaccurate because he didn't take an hour to digest and compose. And he undermines the claim bloggers wish to make for recognition as journalists.

    So, fine, we'll allow live-blogging is here to stay, but then don't expect live-blogging to be given the respect reserved for journalists, and access granted to live-bloggers (and by extension, bloggers in general) to news conferences and the like.

    Sorry, I still cry foul here. There seems to be an inherent hypocrisy.

    michael clendenin | March 2007

  • 9.I hear what you're saying, Michael. And you make good points. I guess I'm not convinced that Shel Israel would have written anything different had he waited until he got back to his hotel room. If he believed that's what he heard Steve say, he would have no reason to change it. The issue, then, it seems to me is simply that Shel Israel didn't hear or understand Steve correctly and to me that amounts to what is likely an honest mistake and not something that a different process ... other than recording and transcribing ... would have changed.

    Chip Griffin | March 2007

  • 10.The New Comm Forum was my first foray into live blogging a conference, and let me tell you, it is a rigorous exercise. I don't think live blogging is going away, but I did try to add my own opinion to what was being said, rather than just reporting it straight. These are blogs - unfiltered, raw, with a dose of opinion. I love Steve, but in this case he will just have to get over it.

    Kami Huyse | March 2007

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