Sometimes it’s difficult to convince management to embrace the idea of employee blogs when nearly all the examples you can offer come from high-tech companies. The kneejerk reaction of many executives (and not just to employee blogging initiatives) is, “We’re not a high-tech company.”

Thomas Nelson publishers has been the only solid example I’ve been able to offer of a more traditional business with an employee blogging network. Now I can also point to Honeywell, which so far has three bloggers on its network. The Honewell Career Blogs are touted as “a great way to gain a deeper level of understanding to the culture, people, work and environment of Honeywell.” So far, the employees blogging come from HR, marketing, and the company’s integrated supply chain. Focusing blogs on recruiting sounds like a great way to convince management of the value.

Hat tip to Heather Green.