A CNN/USA Today/Gallup poll released March 11 revealed, not surprisingly, that traditional news outlets remain the dominant source of information for Americans. According to an article on EditorsWebLog.org, traditional news outlets shouldn’t get too comfortable. The piece cites for reasons things will change, including…

• Demographics, which suggest younger people read blogs while older people read newspapers. It’s not hard to see where this trend is headed.
• The changing newsroom, where “citizen media editors” are emerging.
• The diminishing need for PR people to rely on the media as a conduit to their audiences.
• The growth of blogs as the business opportunities become more evident.

EditorsWebLog.org is the blog of the World Editors Forum, which bills itself as “an exclusive club for senior newsroom editors.”