Online merchants—e-tailers—have taken to the blogosphere, according to a New York Times article from Bob Tedeschi. Among the e-tailers testing blogs are Bluefly.com, Ice.com, and eHobbies. Some are even burying coupons within posts as a means of enticing visitors to come back. (Wouldn’t you think compelling content or a dialogue with customers would do the trick?)

The blog from Bluefly.com—Flypaper —appears to have a couple authors (identified only as “wendy” and “laura”) commenting on fashion and reporting on some quirky fashion news. I suppose that might appeal to some, although commenting is light—and that’s a charitable characterization.

Catch the NYT article before it vanishes from public view.