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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Blogs bringing out our best

It is easy to focus on the negative side of social media, from the banalities of some bloggers to the nastiness of some comments, from the sleazy things accomplished through anonymity to the hurt and pain people seem to be able to cause one another. You don’t see much reporting on those instances where social media provides a platform for allowing the best of us to shine. Sure, you see some, like mainstream media’s coverage of the Frozen Pea Fund, but it grabs more attention—and links—to report on the dark side.

Yet social media do often bring out the best in people. This was my thought as I was scrolling through comments left to the post on Barack Obama’s blog containing his and his sister’s statement on the passing of their grandmother, Madelyn Dunham. One comment, from Jason in Altoona, Pennsylvania, reads, “I will be voting for John McCain tomorrow, but I want to convey my deepest sorrow and condolences to Senator Obama and his family for their loss. I lost my grandmother a year ago, so I know how hard it can be.”

Most of the comments in response to Jason—all from Obama supporters—are gracious and heartfelt, like this one: “Thank you Jason. May we all aspire to the generosity of spirit you are exemplifying.”

It is truly uplifting to see, the night before the election when partisan passions are running high, that people on opposite sides can put the politics aside and be human. You have to wonder how much of that would be visible if Jason didn’t have Obama’s blog on which to leave his thoughts. It is my sincerest wish that we see more of social media’s ability to bring us together than the divisive uses to which it is often put.

11/03/08 | 4 Comments | Blogs bringing out our best

Comments
  • 1.As a McCain supporter, I felt bad for Obama's loss. I'm definitely not an Obama fan but you got to feel bad when someone loses a grandma. That being said, I think it is great that social media allows us to reach out to people we would otherwise never connect with. Of course this has great implications for public relations. If we utilize social media in the right way we can really further the objectives of our clients.

    Michelle | November 2008

  • 2.I share your sentiments, Shel. It's not the tools but how you use them, and it's up to all of us to use them well, which means with dignity and respect.

    Ron Shewchuk | November 2008

  • 3.Thanks for sharing this uplifting story. On the subject of McCain, I really appreciated his gracious and healing concession speech.

    Daniel Cornwall | November 2008 | Douglas, Alaska

  • 4.Why does it take an extremely real offline event like the death of a person to bring out the best in people? What about everyday regular decency?

    I do think that many bloggers who are "banal" and self-serving eventually incur the wrath of their readers and fellow bloggers. It's sort of a self-policing environment. Anytime there is an enforcement of social norms, I think some bad citizens will get pointed out. The pain they suffer might cause them to behave better?

    Allan | November 2008 | Salt Lake City

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