△ MENU/TOP △

Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
SearchClose Icon

AdAge strikes again

...it occurred to me that there is no such thing as blogging. There is no such thing as a blogger. Blogging is just writing—writing using a particularly efficient type of publishing technology. Even though I tend to first use Microsoft Word on the way to being published, I am not, say, a Worder or Wordder. It’s just software, people! The underlying creative/media function remains exactly the same.

So begins an AdAge article by The Media Guy Simon Dumenco titled “A blogger is just a writer with a cooler name: Why Blogging vs. Traditional Media Has Been Oversold.”

Dumenco must never have heard of “novelist,” “biographer,” or “journalist,” unless he considers all of these to be just writers with cooler names.

To his credit, Dumenco addresses some of the distinctions between blogging and other forms of writing before dismissing them. He misses two points. He acknowledges that the Net treats blogs differently, but limits the difference to blog-specific search engines. He doesn’t list Blogpulse among them. If he did, he’d see that the blog space within the Interent (that thing we know as the blogosphere) has its own pulse that is driven more by by commenting and trackbacking than it is by keyword indexing. And commenting is the second aspect of blogging Dumenco ignores, the fact that blogs, in the best instances, are a form of conversation.

In an interesting bit of coincidental timing, Rex Hammock picks up on the same theme:

If I were a carpenter and I used a hammer in my work, I wouldn’t be called a hammerer. I am a father and a husband and a business owner and a friend and a church-member and several other things. I use a blog to communicate, but I also use flickr.com/photos/rexblog and del.icio.us/rexblog and kaboodle.com/rex and a phone and email and IM and iChat AV and several other things. I don’t mind being called a blogger—in fact, I like it—but that’s not really what I am.

We are all many things. I’m a communicator, a writer, a father/son/uncle, a volunteer, a taxpayer, a podcaster, a procrastinator, a consultant, a blogger. Are bloggers writers? Indeed (with many exceptions—there are thousands of bloggers who only fancy themselves writers). But to suggest that a poet isn’t a poet, that he’s just a writer, is the height of absurdity. There are categories and subcategories. Simon, was this really worth a whole column or could you just not think of anything substantive to write about?

01/16/06 | 5 Comments | AdAge strikes again

Comments
  • 1.You make the best point by saying:
    "Dumenco must never have heard of ?novelist,?
    ?biographer,? or ?journalist,? unless he
    considers all of these to be just writers
    with cooler names."

    Blogging is, no doubt, a form of writing, but its deserved name arises from a difference in purpose from other forms. As a blogger, I welcome and hope for commentary to further discussion and ideas on topics up for debate. Therein lies the distinction.

    Mr. Dumenco's commentary suggests he is calling bloggers writers, because he believes that the majority of bloggers are not capable of high standards of accuracy. It is difficult to claim inferiority of the blogging community (yes,that's what it is,) when traditional media are behind such inaccuracies as "Memogate."

    It is difficult to claim the inferiority and superiority of either msm or the blogosphere, because they serve different purposes. It's like comparing apples and oranges as the old cliche claims. Alas, people cannot help but gravitate to the topic, because they don't understand. It's easy for people to classify things and file them away as another version of something they already know, but it takes an open mind to wrap around a new idea and recognize the ways in which it can be used. Until then, the people in pajamas will continue to call ourselves bloggers. A little resistance hasn't stopped us before.

    Courtney | January 2006

  • 2.Simon Dumenco at AdAge writes that he had an epiphany. And it occurred to me that there is no such thing as blogging. There is no such thing as a blogger. Blogging is just writing -- writing using a particularly

  • 3.Well, both. They are one in the same. Right? I think so.
    This all comes an article by AdAge’s Media Guy, Simon Dumenco: ???A blogger is just a writer with a cooler name: Why Blogging vs. Traditional Media Has Been Oversold.???
    Shel Holt...

  • 4.Marketing, PR and branding are only as good as their language will allow them to be. So it's no surprise to find marketing bloggers talking about language. I've been following conversations about language use among the Corante Network marketing bloggers:...

  • 5.Good job, Shel. Very sharp analysis and excellant points about blogs vs. "writing".

    The reason a person with a blog is called a blogger is to identify WHERE he or she writes and PUBLISHES.

    We write posts that are contained within, and linked to other locations of, the Blogosphere.

    With all due respect to Ad Age, a former client of mine when I worked at Ruppman Marketing, United Wire Service, this Ad Age article....SUCKS!

    You are one smart guy. You thought of points I would not have brought out. Thanks for making me better able to defend the blogosphere.

    I'm going to post something about this.

Comment Form

« Back