Only because I ready Kami Huyse’s blog did I learn that I made Todd And’s Power 150 Top Marketing Blogs list. I came in at #28, just behind Elizabeth Albrycht’s Corporate PR and just ahead of Strumpette. Joseph Jaffe‘s on the list at #11; Steve Rubel’s Micro Persuasion is #15. Even John Wall’s brand-spanking-new Ronin Marketeer got onto the list at #138. And yes, Kami’s on the list, too (#35), as are Jeremy Pepper, Scott Baradell, Kevin Dugan, Josh Hallett, Toby Bloomberg, B.L. Ochman, Katie Paine, Ben McConnell and Jackie Huba, Susan Getgood, Bryan Person and a host of others. In fact, the list looks a lot like my RSS subscription list.

So my ego is gratified for the day. On the other hand, I find these lists less and less interesting. How, for example, does this list relate to the one Strumpette cobbled together based on Alexa listings that put Strumpette at the head of the PR blogs with a ranking of 147,633? (I ranked third with an Alexa ranking of 157,829.) Micro Persuasion isn’t on the list at all because somebody judged Rubel’s blog to be about gadgets, not PR.

Also, Todd And’s list includes no non-US bloggers, leaving some significant marketing blogs out of the mix.

Don’t get me wrong; Todd put in considerable work and used a logitcal set of metrics to produce his list. For me, though, lists are less and less relevant. I’d be far more gratified knowing one CMO made a decision that produced extraordinary results after reading a post on my blog. The ultimate measure of the effectiveness of one’s work is not how many are reading or linking, but who they are, how useful/relevant/credible/entertaining they find your work, and whether you were able to influence them.

Still, there’s nothing wrong with getting your ego boosted.