Posted on June 12, 2012 1:03 pm by Shel Holtz | Augmented Reality | Death Watch | Gamification | Marketing | QR Codes
In the season finale of the Fox TV series Touch, savant Jake grabs a smartphone (which product placement clearly shows us is an AT&T Windows phone) and launches Air Graffiti, an AT&T service which, according to the website, “allows users to place videos, photos and songs “in the air” at a physical location.” He shoots an image that his father will recognize. After he vanishes,…
Posted on April 23, 2012 8:01 am by Shel Holtz | Advertising | Augmented Reality | Marketing | QR Codes
It had only been a few weeks since my last visit to Sun Valley Mall in Concord, California, but during our trek this weekend, we found that the mall had added two interactive installations that foretell part of the future of advertising.
On entering the mall, we saw a Fox-sponsored “Stop. Scan. Shop.” display driven by both QR codes and proprietary Fox images.…
Posted on July 30, 2010 8:04 am by Shel Holtz | Augmented Reality | Technology
On Wednesday, I joined a number of other guests and some 200 Dell employees in Austin for SMaC Talk. SMaC is Dell’s Social Media Community; the meeting pulled together the employees who work in the social media space in business units and staff functions from throughout the organization for an unconference. (More to come on that.) At the end of the day,…
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