Posted on April 4, 2014 4:30 am by Shel Holtz | Content | Audio | Brands | Facebook | Publishing | Technology | Twitter
Greetings from Orlando, where I spoke twice yesterday at Ragan Communications’ annual Social Media and Communications conference. This Friday Wrap—a little shorter than usual and a bit more hastily prepared—is your weekly source of curated news, research, reports and posts that may have slipped by unnoticed, but that could prove useful to communicators and marketers. I collect items that I consider including in the…
Posted on February 18, 2014 7:03 pm by Shel Holtz | Content | Audio | Marketing | Social Media
Audio never really took off on the Web. Not the way images and video have.
It hasn’t been as bad as some people would have you believe. Podcasting is alive and well, for example, but its uptake has never come anywhere near the success of video. And have you noticed that the default for Vine videos is audio off?
Audio’s online stagnation is…
Posted on February 6, 2014 5:23 pm by Shel Holtz | Content | Audio | Brands | Facebook | Measurement | Podcasting | PR | Research | Social Media
The Friday Wrap is my weekly review of items I caught in my feeds and subscriptions that I found interesting enough to share, but don’t include the big news items you weren’t likely to miss. I select items for the Wrap from my link blog, which you’re welcome to follow. It’s at LinksFromShel.tumblr.com.
73% of U.S. teens are on…
Posted on May 1, 2013 3:25 pm by Shel Holtz | Audio | For Immediate Release | Podcasting
SoundCloud‘s co-founder Eric Wahlforss sees his company as a social network, with its primary competitors Facebook and Twitter, two of the giants of today’s social web.
Its Wikipedia entry describes SoundCloud as an online audio distribution platform that allows collaboration, promotion and distribution of audio recordings by users. It was founded in 2008 and now has more than 20 million users worldwide,…
Posted on May 3, 2011 11:58 am by Shel Holtz | Audio | Research | Social Media
Social media is the source of more research than any topic I can think of. There’s research undertaken by research companies like Forrester, professional services firms like McKinsey & Company, by large organizations like IBM and by every marketing agency and service provider looking to get a little press. The tactic of sponsorsing research in order to issue a press release and get…
Posted on April 12, 2009 1:02 pm by Shel Holtz | Audio | Podcasting
More than a few people have asked me about the podcasting rig I take with me on the road. The last time I broke the rig out, I decided to snap a quick picture.
This is the same mix-minus setup I use in the office, but with less gear, less expensive gear, and in one case, tougher gear.
It starts with the…
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